2020 Annual report

Letter From Executive Director

Lisa Wittke Schaffner

Foundation Goals 2021

  • Identifying and closing the gaps in the educational system, starting with early childcare and preschool
  • Improving career and college exposure and readiness throughout all schools
  • Decreasing the negative health impacts associated with poverty, especially pediatric dental health and mental health
  • Creating opportunities for the most under-resourced populations to improve their quality of life and career opportunities

We had a plan for 2020 and of course like the rest of the world, we had to make changes and rethink how we completed our mission of supporting the communities we invest in. The ongoing face-to-face support, events and daily strategic meetings moved to a virtual platform and new immediate, critical needs surfaced.

We had a plan for 2020 and of course like the rest of the world, we had to make changes and rethink how we completed our mission of supporting the communities we invest in. The ongoing face-to-face support, events and daily strategic meetings moved to a virtual platform and new immediate, critical needs surfaced.

The Foundation leadership worked to find the best way to help fill some of the new gaps and amplify the ongoing needs of our trusted partners. We continued to provide match investments to encourage other investors to start relationships with the organization that best fit their priorities for support.

We also continued investments with our partner non-profits and provided support and leadership on county-wide initiatives including Upstream Investments, Health Action, the Violence Prevention Partnership and Cradle to Career. The health outcomes of all children, working toward engaging education, and empowering families to be economically stable will continue to guide our work. The 2021 John Jordan Foundation goals reflect what we have learned since our founding in 2012.

The Foundation remained bold advocates for economic relief for families and nonprofits impacted by COVID-19 in 2020. We remained focused on the multi-year work with partners to sustain the work in progress and build scalable models of success.

We found our strength through partnerships and our ability to change directions quickly. It was a year we did not expect and a time we will never forget.

Thank you,

Lisa's Signature
Lisa Wittke Schaffner

Who We Are

Lisa Wittke Schaffner

Lisa Wittke Schaffner

Executive Director
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Lisa is the Executive Director of the John Jordan Foundation in Healdsburg, California. The Foundation was established in 2012 and focuses on educational, income stability programs and health access.

Prior to this position she was Chief Executive Officer of the Sonoma County Alliance for seven years, the Alliance is a coalition of business, agriculture, labor and individuals organized to protect private property rights, to encourage a healthy economy.

In 2012, Ms. Schaffner was elected to the Sonoma County Board of Education, serves as President and was re-elected in 2014 and 2018.

Lisa is the Chair of the Redwood Credit Union Board, Co-Chair of Health Action Sonoma County, sits on the boards of the Sonoma County Fair, United Way of the Wine Country, Sonoma County Grape Growers Foundation, Family Justice Center, Social Advocates for Youth, 10,000 Degrees Advisory Board and is on the Career Technical Education Foundation Board. She is the also on the Operational Team Member for Cradle to Career, the Upstream Investments Policy Committee and the policy team for the Violence Prevention Partnership.

Lisa Schaffner was born and raised in Healdsburg, California. She graduated from California State University Sacramento in 1991 with a degree in Government and Journalism.

In 1999 Lisa was elected to Healdsburg City Council. She was Vice-Mayor from December 2002 until December 2003 and again in 2007. She became Mayor of Healdsburg in December of 2003 and again in December 2007, retiring from Council at the end of 2008. In 2010, Lisa as appointed to the Council to serve out an existing vacant term.

Most importantly, Lisa is a mother of two amazing young adults McKenzie, 23 graduated in May 2018, from Johnson and Wales Miami and lives in Charlotte, NC where she has opened her first store and Malloy, 20 attends California State University, Sacramento as a junior.

John Jordan

John Jordan

Founder and Board Chair
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John is Chief Executive Officer of Jordan Vineyard & Winery and co-founder and Chairman of the Board of Labrador OmniMedia. An avid pilot, during college he continued to feed his passion for flying and received his Airline Transport Pilot License at age 23 (minimum age requirement). John is a graduate of Occidental College in Los Angeles and holds a JD from Empire College School of Law. While studying law, John also attended graduate school and received a Master of Business Administration degree from the University of San Francisco.

After passing the California Bar Examination in December 2002, John joined the Santa Rosa-based law firm where he'd worked as a clerk in college, then opened his own private firm in Sonoma County in 2004. John enjoys flying his Piper Cub and fishing for bass on Jordan lake. He also serves as a professor at the Empire College School of Law, and speaks German and Russian.

He shares his hillside home with Labradors he adopted from a local shelter.

Josh Hermsmeyer

Josh Hermsmeyer

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Josh is co-founder and CEO of Labrador OmniMedia and Rottweiler Hardware. With 10 years in the wine industry on the grower and supplier side, Josh's passion lies at the intersection of wine and technology. Josh has been featured in The Wall Street Journal, Wine & Spirits, Wines and Vines, The Press Democrat, North Bay Biz and Fast Company Now. He has given talks on social media and marketing at UC Davis, Sonoma State University, The Wine Industry Technology Symposium, The Mendocino Winegrape Commission, and Women for Wine Sense.

Josh has also written for Vineyard & Winery Management, Wines and Vines and co-authored a chapter on direct-to-consumer marketing and Wine 2.0 for Professor Liz Thach's Wine: A Global Business, the authoritative academic text on the wine industry. He served on the Sonoma County Wine Library Associates Board of Directors from 2007-2008, and was elected President for the 2008 year. Josh was trained at UC Davis, where he studied Economics and Winemaking.

He lives at and manages Rebecca's Vineyard, a 17 acre pinot noir vineyard in the Russian River Valley

Program Focus

Youth and Education

The Foundation supports programs that promote child, youth, and family development. As we deepen our commitment to building assets for vulnerable children and families, we focus on all aspects of children’s lives and align with the collaborative work of Cradle to Career. Within this context, youth and education programs address the entire continuum from early childhood education through college and workforce development. The overall goal is to support healthy infant, child, and youth development by mobilizing, strengthening, and aligning systems that affect children’s learning. The strategies are: 1) mobilize youth, families, and communities to inform policies that affect learning and achievement for vulnerable children and youth; and 2) forge partnerships between educational institutions and our community to promote learning, academic performance, and workforce preparation among vulnerable young people.

Income Stability

The Foundation is focused on supporting programs that provide a path for upward mobility and financial security. Widely shared economic prosperity not only improves the lives of low-income families and communities, but it is also good for business and the stability and growth of the economy. To achieve economic security, families need enough income from their jobs or enterprises to provide for their families' basic needs, save for emergencies, and invest in assets such as a home, a new or expanded business, education and training and retirement savings. These assets are critical because they build long-term household stability, allowing families to weather crises and unexpected challenges that are an inevitable part of today's world. The core strategies are loan programs, career training and financial education.

Mike Hauser Academy

Mike Hauser Algebra Academy

The Metro Chamber successfully adapted our 2020 Mike Hauser Academy program to a 2020/21 school year virtual program, serving as a resource for STEM teachers to incorporate into their curriculum within current math and science classes. Our virtual program helped students connect what they were learning in school to real world opportunities by inviting engineers and other STEM professionals to join a series of 7th, 8th and 9th grade level Zoom classes for hands-on projects, demonstrations, virtual tours, and panel discussions.

Students got to hear STEM professionals in our community talk about what they do on the job, their career paths, and how they use STEM in their day to day work. Our virtual program served about 95 students this school year on an ongoing basis throughout each quarter in Santa Rosa math and science classes. Our primary employer partners in this work were Viavi Solutions and Redwood Credit Union.

"During a year in which students lost so many in-person learning opportunities, having Viavi engineers visit our virtual classroom at Learning House-SRCS has been invaluable. Sharing their personal experience in the STEM field brought science to life for my students. The curriculum was relevant and engaging and the students enjoyed having real engineers as teachers. It was wonderful to see them learn about the real world applications of science and math."
Lauren Liotta
Assistant Principal and Science Teacher 7-9, Learning House

“I have been teaching a Financial Literacy course this semester and it has been wonderful to have the support of the Mike Hauser Academy. The MHA arranged to have a representative from Redwood Credit Union speak in my class and my students LOVED it! The presentations engaged my students, and having a professional from the banking industry share their knowledge with my students was an invaluable experience for them.”
Deborah Ramos
Math Teacher, Learning House

Sonoma Family Meal

Sonoma Family Meal

Preparing Meals for Those in Most Need Coronavirus took a huge toll on thousands of Sonoma County's most vulnerable residents. Whether they were seniors in isolation, workers suddenly without a paycheck, undocumented workers or just next door neighbors, there were hungry people in our community that needed food immediately.

John Jordan, the owner of Jordan Winery, and the John Jordan Foundation made a $150,000 investment in Sonoma Family Meal's Restaurant Disaster Relief Fund, an initiative to help restaurants remain open for disaster relief cooking by providing healthy, chef-made meals to those in desperate need of food. With many businesses shuttered, demand for prepared meals was at an all-time high due to the Coronavirus pandemic. SFM and JJF teamed up on match drive to raise an additional $150,000.

“If we reach our goal of $300,000 to fully fund this program, we will be able to pay at least 20 restaurants and caterers to produce up to 100,000 meals for thousands of seniors and families facing food scarcity over the next four months,” said Heather Irwin, founder of Sonoma Family Meal. SFM hopes to put at least 100 restaurant workers back on the payroll, keep restaurants operational, support hard costs and create income to reopen in the future.

The $150,000 investment will allow SFM to keep the doors open at least 12 struggling restaurants and caterers throughout the county, purchase 42,000 to-go containers (compostable or reusable) and provide 75,000 meals. But SFM needs $300,000 to add at least 20 restaurants and food purveyors, expand our relief network and continue to provide services in 2020.

It happened with the investment by JJF and the work to raise the match grant, 1000’s of meals were prepared and served to community members most impacted by the pandemic.


Smart Start Bright Future

Smart Start Bright Future

The John Jordan Foundation is the original Founder of this transformational initiative to fight children’s poverty and elevate the educational experience in Lake County. Joined by Redwood Credit Union and Adventist Health as Founders and managed by Hope Rising this project is launches in 2021. http://www.hoperisinglc.org/tiles/index/display?id=233966977481353563



Other Project Investments

  • Law Enforcement Chaplaincy
  • Sonoma Family Meal
  • Healdsburg Education Foundation & Healdsburg Unified School District
  • Santa Rosa Community Health Centers
  • Legal Aid of Sonoma County
  • 10,000 Degrees
  • Maria Carrillo High School
  • TLC Child and Family Services
  • Expanding Your Horizons-SSU
  • United Way of the Wine Country
  • Social Advocates for Youth - JJF Career Hub
  • SRJC Foundation
  • Mike Hauser Algebra Academy-SR Metro Chamber
  • Shop-With-A-Cop
  • Geyserville Volunteer Fire
  • Family Justice Center Sonoma County
  • Hope Rising - Lake County CA
  • Meals on Wheels - Council On Aging
  • Northern Sonoma County Healthcare Foundation
  • Pediatric Dental Initiative
  • El Molino High School
  • Farm Bureau Foundation Scholarship
  • Boys and Girls Clubs of Sonoma-Marin
  • Elsie Allen High School Foundation
  • Russian River Rotary Foundation
  • Windsor Education Foundation
  • Toys for Tots
  • CTE Foundation of Sonoma County
  • Humane Society of Sonoma County

Overall Impact

Our goal at JJF has always been to create lasting impact. Each year we are able to create a better future. These are just some of the ways we achieved that goal in 2020 alone.
2019 Annual Report



John Jordan Foundation has participated in over 100 events!



Our investments have directly helped 110K+ students and their families.



Our Teacher’s Wishes program helped 107 schools, 34 districts and independent schools.



We invested with 276 schools, organizations and programs for under-resourced families and individuals.